Best Retail Marketing strategies
Retail marketing refers to all the activities undertaken in the retail store by the retailers as well as the brand to promote the products to the customers in order to generate awareness, interest, and boost sales. We can say taking care of each and every part of the retail business can impact the retail business. Everything from the interior and exterior of the retail store, to in-store advertisements, product placements, offers and promotions, personality and behaviour of sales executive and a lot more things. Change in Retail Marketing Retail Marketing is not like when it used to be in the 19th century, which the help of advanced technology, increase in income of individuals made a lot of changes to retail marketing. Even nowadays, venture capitalists now prefer startups with the eCommerce business model than business models involving traditional distribution networks. This has put much pressure on the marketers and retailers to increase sales in the retail stores, which...